We began by understanding the client’s vision through collaborative discussions with stakeholders. Our focus was on optimizing website functionality and navigation, refining the user experience to boost engagement and simplify package exploration. The UI redesign celebrated their new brand while retaining ties to their previous identity as BSO, ensuring seamless recognition. Using the versatile Neue Montreal font from Panagram, we achieved bold typography and a sleek UI. The monochrome design was elevated by our custom images of the building, team, and office spaces.