BrewDog Black Heart
BrewDog debuts headliner stout with animated campaign challenging iconic brew.
To launch their first-ever headliner stout, we worked with the team at BrewDog to create an animation that played with the idea of why a new stout could be better than the famous black stuff you usually drink. The tagline for their campaign was: It wasn't created in 1759, but what if it's better?
The videos we produced for Black Heart align with the style we have set out through the Alcohol-Free range videos, limited colour palette, block colours, and a focus on clear and crisp footage of the product. The videos are being used as a part of the broader campaign for the beer, where Brewdog has been doing blind taste tests against Guinness, taking it on tour in Ireland and other fun and controversial marketing.
