The client had a clear vision and approached a design agency to bring it to life. To begin, the team thoroughly analyzed their existing research. They then delved into logo and wordmark exploration, offering various options, including modern sans serif designs and more traditional styles seen in Fintech. The final result features a distinctive logo with a sleek, italicized serif font and a unique ampersand made of two arrows. The custom wordmark and logo mark possess a clean and captivating aesthetic. A complementary color palette was developed, highlighting "Faes Blue" and other supporting colors.